The Localist Blog

New Themes, New Partnerships, New Customers

After a year in the making, it’s finally here: a fresh new look for Localist platforms! Localist is committed to providing the most up-to-date event marketing software and the new theme is the perfect compliment to Localist’s intuitive administrative dashboard and unbeatable SEO markup. With its ability to match your brand perfectly, even with very little customization, the new themes make Localist a true “turn-key” solution!

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7 Ways to Use Your Event Calendar for Lead Generation

A website calendar is a great tool to display events but it can be much more if used the right way. Here are some best practices that will drive more traffic to your website and engage your audience making your calendar an important marketing tool.

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Keeping your website event calendar chock full of interesting events drives traffic to your calendar and your website and improves SEO. Sure, all this talk about SEO, web traffic, and social media is important, but in-person engagement is what events are all about, right?

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How are Colleges and Universities Using Pinterest?

For colleges and universities, which serve a highly plugged-in generation, it can be overwhelming to keep track of new social technology. Here is a walkthrough of Pinterest from a higher education marketing perspective—we cover what it is, who is on it, and how your school can use it.

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Libraries Need Marketing Too

Since libraries host several, even dozens of, events throughout the year, they need to get the word out so those events are well attended. Do you know what’s going on at your local library?

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5 Ways to Boost Revenue With Event Marketing

Event marketing software can not only help you boost attendance and increase brand awareness but it can also help you generate revenue. Holding events can be profitable when combined with the right tactics.

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CVBs: 5 Must-Have Features For Your Event Marketing Calendar

As a CVB, your goal is to promote your city and to increase the number of visitors. One of the best methods is to highlight the different events happening in your area. And one of the best ways to promote your special events is with the right calendar that will help you market your region online, get the events found on Google, and help your supporters spread the word for you.

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What Hospitals Are Missing in Their Marketing Calendar

Hospitals are now facing increased competition. Marketing their services is a necessity if they want to remain the leader in their community, so patients will choose them at the appropriate time. No longer do people go to “the hospital” whenever they need medical care. In many medium to large cities, there are several hospitals to choose from.

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If you were to ask any healthcare professional today, “what is the goal of your organization?,” you can expect to hear sentiments similar to “serve the community,” “promote and sustain health,” “raise awareness of services,” or “be an industry leader.”

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How to Create and Manage Recurring Events on a Calendar

If you want to create a recurring event on a calendar, there are two ways to do it. One is to place single events in every applicable date on the calendar. For a weekly event, you’ll place 52 events in a year.

This is extremely inefficient.

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