The Localist Blog

With the prominence of experiential marketing, attendees today have higher expectations and demand premier experiences at events. Meet their expectations by catering to your audience through personalization before, during and after your event. It doesn’t just make your attendees happier and feel special, but personalization can also lead to higher conversion rates and brand loyalty.

3 Ways to Master the Art of Personalizing Event Experiences (final)

Check out these three tips to learn how to master the art of personalizing the attendee event experience.

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In a world where your audience is bombarded with messages from brands, it’s more difficult than ever to stand out. How can you harness the power of word of mouth to raise product awareness and drive sales in such a crowded market place? Provide them with amazing experiences at your events through experiential marketing.

10 Experiential Marketing Trends to Help Your Events Stand Out

Take a sneak peek of our newest guide, “Experiential Marketing 2.0” to discover how to take your events to the next level.

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Welcome Our Newest Team Member, Garrett!

Meet Localist Account Executive Garrett Stephens by checking out his story below.


Why Localist?

What first drew me to Localist was the realization that I only attended events during college by complete accident! I would have been a more engaged student if I knew about all the various events happening on campus. After speaking with some Localist team members and doing more research, I knew this was the place for me.

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Time Management: How to Work Smarter Before Your Events

As an event planner, it’s unlikely there’s ever a time when you’re not busy. But are you using all of your time wisely? From keeping your social media accounts updated to getting your finances in order, it’s crucial that you make the most of your time before event day to maximize success.

In today’s post, let’s explore how you can use your time to ensure you’re as productive as possible before your event.

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Social media is a great way to promote your events, increase engagement and even foster an online community. But with everything on your never ending to-do list, how can you keep up with the latest updates? Good news, I scoured the news so you wouldn’t have to.

Roundup- Social Media Updates Event Marketers Need to Know About (Final)

Check out what’s shaking up the social media world and how it impacts your events. Read the rest of the post →

5 Trends to Watch to Heat Up Your Summer Events

The weather isn’t the only thing heating up this summer. People are emerging from the dreary winter weather, so make sure your event is a hot enough to get on their to-do list by incorporating these top trends into your events strategy. 

3 Wayssummer deals! (1)

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It’s almost hard to imagine the world before social media. The power of social media not only delivers the news, it creates it and pop culture moments. Be honest, how many hours did you spend during #DressGate deciding the color of the dress, or wondering how a dress could lead to such a heated debate?

Despite its awesomeness, social media is rarely an effective marketing tool alone.


Don’t believe me? Here are three reasons why social media shouldn’t be the only tool you use for marketing your events.

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Localist Keeps Growing! Meet Alex

We’re excited that we have a brand new team member! Meet Localist Digital Marketing Manager Alex Parent.

Alex - 1

Why Localist?

I first learned about Localist from a friend who described it as “one of the best places I’ve ever worked.” After hearing a comment like that, I knew I had to do more research on the company. The more I learned, the more excited I became about joining the team — it seemed like the perfect mix of great people, culture and product.

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Everything Event Pros Need to Know About Facebook Live

What can I say, events and live streaming go together like peanut butter and jelly. They expand the reach of events and allow people from all over to interact with your event, regardless if they’re in the vicinity. There’s Meerkat, Periscope and a dozen others. So why should you venture out and try yet another streaming tool like Facebook Live for your events?


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How to Craft the Perfect Post-Event Survey

After all of the hard work you’ve put into an event, you’ll want to make sure to capture both quantitative and qualitative data, helping you determine your ROI, with a post-event survey.


A survey allows you to gather the right data, i.e., data that grows your knowledge and expertise; to evaluate performance based on established event metrics; to look for opportunities for improvement and growth; and to develop future event strategies.

Success with a post-event survey involves several elements. First, define your objectives. Second, personalize invitations for your audience. Finally, don’t overlook the importance of survey follow-up. I’ll cover each area in more detail below.

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