The Localist Blog

Localist Welcomes Christena

Localist keeps growing. Meet our new Sales Associate, Christena Williams. Check out her story below.

Localist_Meet_Christena

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By and large, colleges and universities try to use online marketing to publicize their student initiatives, events, and news in the best way possible. School websites offer the latest campus news, while emails are sent to disseminate crucial student information. The goal? To reach students in the most efficient way, but where is the student engagement?

Localist_School_Engagement

The problem is that most schools use one-way communication, where information is available and ready for the student, but there’s often no option for the student to engage by offering feedback or their own ideas. This creates a stale atmosphere where students become apathetic to the content their schools share with them. To truly connect to the pulse of students on campus, schools should offer channels for direct student-to-school communication.

Need some ideas? Here are some essential tips for ramping up student engagement.

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Localist’s New Theme in the Wild

A few months ago we launched a revamped default theme for our customers, allowing them to better incorporate their brands into their calendars. Although the look and feel has changed, Localist’s core layout has remained the same due to years of proven effectiveness.

If you’ve already forgotten what the legacy default looked like, here’s a refresher:

Localist_Theme

Left: Legacy,  Right: New Default

Today we’d like to highlight two customers who’ve converted their platforms to the new theme, while still keeping their brand front and center. Read the rest of the post →

Localist Launches EventReach

Today, we’re proud to launch Localist’s EventReach, because hosting an event that no one knows about until after it has happened is never any fun.

EventReach helps you quantify how “discoverable” your events are. By researching millions of events across our network of calendars, we’ve learned what factors lead to a higher level of event awareness and attendance. We turned that knowledge into a graphical tool to help every organizer make their event even better. Read the rest of the post →

If you’ve ever found yourself saying “Well, that was easy,” when browsing a website on the hunt for something specific, that’s no accident. Likewise, if you’ve ever found yourself on a site clicking, and clicking, and clicking with no end in sight, there’s no need to think “It’s not you, it’s me!” Both of these situations can be credited to a website’s filter strategy, or lack thereof.

When it Comes to Website Strategy,

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Localist Welcomes Amanda!

We have a new team member at Localist. Meet Amanda, our new Business Development Associate. Check out her story below.

Meet_Amanda_Localist Read the rest of the post →

Let’s Talk About Health: 3 Ways to Overcome the Taboo

Health is one of those things that affects everyone at some point in their lives. Although it’s fundamental and inescapable, health isn’t something that a lot of people want to discuss online, unlike breaking up with a boyfriend, or getting an amazing deal on a new pair of sunglasses.

First, here are some stats to from the Pew Research Center you should know:

  • 72% of Internet users research online for health information.
  • 52% of smartphone users used their device to research health information.
  • Only 3-4% of Internet users have shared their experiences with health care service providers or treatments online.

As you can see, people aren’t big on spreading the word on their personal experiences in health, but the good news is that people are listening and looking for information.

Let's_Talk_About_Health

So should your hospital, health clinic or public health organization have an online presence? Absolutely. There are a few ways to get around the stigma of health, reach people with your messages, and maybe even get them talking.

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Infographics 101

These days, infographics are everywhere. There are infographics about everything from train maps to cheese wheels. There are even infographics about infographics!

Localist_Infographics_101

 

What is an infographic? And why do you need it?

It is a graphic that tells the reader information in a more digestible format. This is done by transforming heavy or otherwise mundane topics into simple, straightforward terms that anyone can easily understand. Read the rest of the post →

3 Ways Your Library Can be Cool

When most people in the library world think about reaching out to their prospective and current community, very seldom do they think to ask themselves, “Are we cool?” Now what does that mean? I don’t mean run out and buy the latest sunglasses for your staff to wear, rather look to Walker Library of History and Human Imagination. When I say cool, I’m referring to your coolness in the virtual world and how that translates to attracting people to your library.

Over the years, online visibility has become an imperative factor in promoting your brand. A quick Google search can determine how your web presence appears to potential members, volunteers and donors. Now that Google indexes tweets, you have even more incentive to dazzle the world by taking your social strategy to the next level.

When it comes to social media, engagement is the name of the game. Check out these three ways to increase engagement with your audience.

3_Ways_Your_Library_Can_Be_Cool

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[Quiz] Which Celebrity Jetsetter Are You?

CelebFBPromoted

Close your eyes for a moment and imagine what your life would be like if you were a celebrity. Minus the paparazzi and media scandals, life could be pretty sweet. Okay, now take a step away from reality for another minute and uncover which celebrity jetsetter you are. Read the rest of the post →

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