The Localist Blog

How to Build a Swag Bag That Converts

swag bag hero
Image credit: Columbia Fashion Week


The goal of swag is to inspire attendees of your event to make your brand a part of their life. By adding a little piece of branding to their normal routine, it’s more likely that they’ll think of your company when they’re in need of your services. It’s critical that you pick items that will not only entertain and impress, but convert.
PPAI research has confirmed, year after year, that the right swag increases sales.

But how do you choose? Isn’t it all up to personal preference? Well, not really. A huge aspect of creating a great, memorable swag bag is knowing your audience, and knowing what they’ll most likely find valuable. However, this can be a challenge, especially when compared to the average event budget, where swag bags often only get the leftovers. What’s an event planner to do?

We’re here to help; here are our top rules for creating swag bags your attendees will love, share, and keep:

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facebook events
Image credit: VisionOdyssey


Got room for 450 million extra guests at your next event? Well if every single Facebook Events user shows up, you’ll need the space. This feature has grown to be one of the big F’s most powerful up-and-coming features. Starting on June 27
th, 2016, Events has vaulted into an even more important position on the world’s biggest social media platform.

Let’s dig into the details behind this feature, and find out the best way use Facebook Events feature. Online event marketing and management pros take notice.

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Understanding what millennials really want has been a nut that organizations have been trying to crack for several years now – and for good reason. By 2018, millennials will have $3.39 trillion in spending power, surpassing the purchasing power of baby boomers.

3-Quick-Tips-for-Winning-Over-Millennials-With Events

The good news for event professionals is that millennials crave experiences over things. If you want to foster millennial loyalty with your brand — start by enticing them with amazing experiences via experiential marketing.

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With the prominence of experiential marketing, attendees today have higher expectations and demand premier experiences at events. Meet their expectations by catering to your audience through personalization before, during and after your event. It doesn’t just make your attendees happier and feel special, but personalization can also lead to higher conversion rates and brand loyalty.

3 Ways to Master the Art of Personalizing Event Experiences (final)

Check out these three tips to learn how to master the art of personalizing the attendee event experience.

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In a world where your audience is bombarded with messages from brands, it’s more difficult than ever to stand out. How can you harness the power of word of mouth to raise product awareness and drive sales in such a crowded market place? Provide them with amazing experiences at your events through experiential marketing.

10 Experiential Marketing Trends to Help Your Events Stand Out

Take a sneak peek of our newest guide, “Experiential Marketing 2.0” to discover how to take your events to the next level.

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Welcome Our Newest Team Member, Garrett!

Meet Localist Account Executive Garrett Stephens by checking out his story below.

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Why Localist?

What first drew me to Localist was the realization that I only attended events during college by complete accident! I would have been a more engaged student if I knew about all the various events happening on campus. After speaking with some Localist team members and doing more research, I knew this was the place for me.

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Time Management: How to Work Smarter Before Your Events

As an event planner, it’s unlikely there’s ever a time when you’re not busy. But are you using all of your time wisely? From keeping your social media accounts updated to getting your finances in order, it’s crucial that you make the most of your time before event day to maximize success.

Time-management
In today’s post, let’s explore how you can use your time to ensure you’re as productive as possible before your event.

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Social media is a great way to promote your events, increase engagement and even foster an online community. But with everything on your never ending to-do list, how can you keep up with the latest updates? Good news, I scoured the news so you wouldn’t have to.


Roundup- Social Media Updates Event Marketers Need to Know About (Final)

Check out what’s shaking up the social media world and how it impacts your events. Read the rest of the post →

5 Trends to Watch to Heat Up Your Summer Events

The weather isn’t the only thing heating up this summer. People are emerging from the dreary winter weather, so make sure your event is a hot enough to get on their to-do list by incorporating these top trends into your events strategy. 

3 Wayssummer deals! (1)

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It’s almost hard to imagine the world before social media. The power of social media not only delivers the news, it creates it and pop culture moments. Be honest, how many hours did you spend during #DressGate deciding the color of the dress, or wondering how a dress could lead to such a heated debate?

Despite its awesomeness, social media is rarely an effective marketing tool alone.


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Don’t believe me? Here are three reasons why social media shouldn’t be the only tool you use for marketing your events.

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