10 Features Your Healthcare Organization’s Calendar Needs

If you were to ask any healthcare professional today, “what is the goal of your organization?,” you can expect to hear sentiments similar to “serve the community,” “promote and sustain health,” “raise awareness of services,” or “be an industry leader.”

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How to Create and Manage Recurring Events on a Calendar

If you want to create a recurring event on a calendar, there are two ways to do it. One is to place single events in every applicable date on the calendar. For a weekly event, you’ll place 52 events in a year.

This is extremely inefficient.

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How to address IT concerns when switching calendars

When looking for new products, other departments may raise some issues that we don’t always think of. Here are some answers to the most common concerns that have been raised by IT departments.

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4 Tips for Creating Buzz Before an Event

To increase attendance at your events, you need more than just regular promotional methods. You need to generate buzz — to get other people talking about your events and telling their friends about them. The buzz needs to get louder well before the event actually begins. Here are four ways you can generate that buzz using tools you already have available.

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5 MORE Promotion Ideas to Make Your Events Successful

In our last post, we shared a few ways you can promote your organization’s upcoming events. We’ve been thinking about additional event promotion ideas, and how we can take advantage of social media, as well as people’s enjoyment of sharing what’s going on in their lives.

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5 Promotion Ideas to Make Your Events Successful

Creating buzz before an event is necessary if you want to make your events successful.  Using tools like event marketing software can help, but there are several things you can do to make your events stand out and be found by potential attendees.

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How to Justify the Cost of an Event Marketing Calendar

Buying new software for your organization often requires a cost justification, and the ability to demonstrate its benefits. Some people think of an event marketing calendar as a piece of a website, like a blog or photo gallery, and would include it in the IT budget. Continue reading

Five Reasons Why an Event Marketing Calendar Is Better Than Event Scheduling Software

Organizations that manage and promote a long list of events often have difficulty marketing them. Their ultimate goal is to grow awareness for the organization, without wasting a lot of time manually promoting the events.

Event scheduling software only lets you schedule events, but doesn’t actually help you market them. You still need to do all the work, sharing, promoting, and blogging. This is a problem when you have dozens, if not a few hundred, events taking place throughout the year.

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How Are Event Management Software and Event Marketing Software Different?

If you organize and plan events, you’ll often hear the term event management software and event marketing software, and you might think the two terms are synonymous and interchangeable. They’re actually completely different animals and different organizations will need one or the other.

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How Google Views an Event Calendar Page

Let’s say the Philosophy Department at Cornell University is hosting SK5K Leap Of Faith, the Søren Kierkegaard 5K Run and Cøstume Cøntest (“Dress as your favorite existential philosopher!”). They want to promote the event beyond the university and the Ithaca, New York area, and make sure runners and philosophers around the region can easily find the information on Google.

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