The Localist Blog

8 Questions to Ask Before Buying Event Marketing Software

With more people craving experiences over things, big brands and small organizations alike are investing in events like never before. As a result, many professionals want event marketing software to make their jobs a little easier. However, if you don’t look before you leap, you can have an expensive mess on your hands. But how can you be sure you’re making the right decision and avoid buyer’s remorse?

8-Questions-to-Ask-Before-Buying-Event-Marketing-Software

When evaluating new event marketing software, one of the most important things you can do is ask the right questions to potential vendors.

Check out my eight questions to ask before pulling the trigger on buying new software.

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Events are the gifts that keep on giving, but not without a little planning and TLC on your end. Now, more than ever, people are craving experiences over things. Events are a great way to satisfy your audience’s desire and give them a positive experience with your brand. But what happens after your events? Do you let attendees dissipate until the next time you host something? If so, you’re missing out on a huge opportunity to deepen engagement with your audience.

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By fostering a community around your events, you create a breeding ground for advocates who will promote your brand for you through word-of-mouth marketing, expanding your event’s reach, increasing attendance and building anticipation for the next one.

Check out four ways to create a community around your events.

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Localist Keeps Growing! Meet Krystal

We have a new team member! Meet Localist’s Vice President of Marketing, Krystal Putman-Garcia.

Meet-Krystal-LocalistWhy Localist?

When I was first offered the role, I knew I couldn’t pass up this opportunity. Localist is a stand out company across all fronts from its product, to its people and culture. As a marketer, I understand the value of events. They not only drive brand engagement and transactions, but they can also do something that other marketing activities can’t do. Events directly connect us with our customers in a more meaningful way. In what other capacity do we truly have an opportunity to spend 30 minutes with our customers?

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It’s hard to believe that we’re already in the final month of 2015. On campuses everywhere, students flock home for the much anticipated winter break. Despite temperatures getting colder, this doesn’t mean your outreach and engagement efforts for prospective students should cool off as well.

Sure, there’s a lot of competition for your audience’s attention. With the holidays, vacations, seasonal jobs, reuniting with family and friends; school may not seem like a high priority. But fret not! This is the perfect time for getting the attention of prospective students.

We’ve got some tips to keep your engagement strategy warm, which means you can continue to increase your social media following, prospective student pipeline and online awareness.

Baby, It's Cold Outside! (2)

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Welcome! Laura joins the Localist Team

Meet Laura Simmons, Localist’s new Account Executive. Check out her story below.

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Why Localist?

I met Localist’s CEO Myke Nahorniak through the DC tech scene shortly after the company relocated to the area from Baltimore. When I heard that Localist was refocusing their efforts in the higher education space, I knew immediately that I wanted to join the team! Not only is the product amazing, but the people and culture here fit exactly what I was looking for. Read the rest of the post →

Meet Alistair

We have a new team member! Meet Localist’s Vice President of Sales, Alistair Potts.

Meet-Alistair-Localist

Why Localist?

I first was attracted to Localist because it has a top notch product in a well defined niche. Instead of building a product and trying to find a problem to solve, Localist has already built a solution for existing challenges faced by organizations who market and manage a high volume of events. The opportunity to build an absolute best-in-class sales organization was too awesome for me to resist.

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Over the last decade, the way prospective students research colleges and universities has changed. According to a Uversity and Zinch 2014 study, two-thirds of students surveyed use social media to research prospective schools. Slapping a Twitter bird or a Facebook icon on your website isn’t enough for your school to attract more applicants. In a buyer’s market, your school must stand out from the increased competition.

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Our newest tip sheet, “15 Social Media Tips for Enrollment Marketing 2016,” was designed for higher education marketers to not only learn about the current trends in social media, but to also be equipped for the future. With this guide, you’ll find stats, best practices from top colleges and universities, and 15 tips for increasing the effectiveness of your social media strategy with today’s teens.

Take a sneak peek at what’s inside:

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How to Amplify Your College Recruiting Events

In the higher ed marketing mix, there’s an abundance of tactics from direct marketing, email, social media and advertisements. Thanks to technology, enrollment marketing departments can target prospective students better than ever before.

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As much as times change and technology gets better, one thing remains the same, there is no replacement for face-to-face communication. In a study, 75 percent of college recruitment officials named open houses as the most effective recruiting tactic. Events offer prospective students and their parents something that a Facebook post just can’t.

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You can lead someone to your site but you can’t force them to convert. The same holds true for getting people to commit to your events. For example, an online user has found themselves on your website. Now what? If you’re leaving the answer to this question up to the user, or just pure guesswork on your part, then you’re most likely seeing a high rate of page abandonment and a low conversion rate. Does that sound like what happens when people see your events but don’t RSVP?

What Your CTA Website Strategy Can Teach You About Getting Event Registrations

 

Put simply, people need guidance. It doesn’t matter if you want people to attend your events or subscribe to your newsletter, the strategy is the same. If you want your users to complete the actions necessary to convert them, then you need to be precise, purposeful and bold with your directions.

How can this be achieved? With a tip-top call-to-action strategy of course!

If you aren’t familiar with CTAs, they’re the bold buttons or graphics you come across on websites that feature a phrase to provoke an action from the end user. You know, phrases like I’m going, sign up, join now, etc.

Whether you’re new to marketing, or you aren’t seeing the results you’d hoped for from your CTAs, here are four best practices to keep in mind.

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5 Colleges and Universities That Rock on YouTube

How does YouTube play into your enrollment marketing strategy? Sure, you can slap a commercial for your school onto your YouTube channel and call it a day, but prospective students want more. When it comes to higher education, students have more choices than ever.

Today’s high school students are super Internet savvy, meaning their research isn’t limited to your website and campus tour. According to a Zinch study, 42% of teens use YouTube for researching colleges. And what they find on social media matters, 38% of those surveyed said it played a critical role in making their final school selection.

5-Colleges-and-Universities -Thaat-Rock-on_YouTUbe

The key to having your YouTube channel be more than a bunch of boring commercials is to add that secret sauce that makes your school awesome. Need some inspiration? I’ve got you. Listed in no particular order are five schools that are rockin’ on YouTube.

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