The Localist Blog

5 Trends to Watch to Heat Up Your Summer Events

The weather isn’t the only thing heating up this summer. People are emerging from the dreary winter weather, so make sure your event is a hot enough to get on their to-do list by incorporating these top trends into your events strategy. 

3 Wayssummer deals! (1)

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It’s almost hard to imagine the world before social media. The power of social media not only delivers the news, it creates it and pop culture moments. Be honest, how many hours did you spend during #DressGate deciding the color of the dress, or wondering how a dress could lead to such a heated debate?

Despite its awesomeness, social media is rarely an effective marketing tool alone.


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Don’t believe me? Here are three reasons why social media shouldn’t be the only tool you use for marketing your events.

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Localist Keeps Growing! Meet Alex

We’re excited that we have a brand new team member! Meet Localist Digital Marketing Manager Alex Parent.

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Why Localist?

I first learned about Localist from a friend who described it as “one of the best places I’ve ever worked.” After hearing a comment like that, I knew I had to do more research on the company. The more I learned, the more excited I became about joining the team — it seemed like the perfect mix of great people, culture and product.

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Everything Event Pros Need to Know About Facebook Live

What can I say, events and live streaming go together like peanut butter and jelly. They expand the reach of events and allow people from all over to interact with your event, regardless if they’re in the vicinity. There’s Meerkat, Periscope and a dozen others. So why should you venture out and try yet another streaming tool like Facebook Live for your events?

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How to Craft the Perfect Post-Event Survey

After all of the hard work you’ve put into an event, you’ll want to make sure to capture both quantitative and qualitative data, helping you determine your ROI, with a post-event survey.

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A survey allows you to gather the right data, i.e., data that grows your knowledge and expertise; to evaluate performance based on established event metrics; to look for opportunities for improvement and growth; and to develop future event strategies.

Success with a post-event survey involves several elements. First, define your objectives. Second, personalize invitations for your audience. Finally, don’t overlook the importance of survey follow-up. I’ll cover each area in more detail below.

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Roundup: What Event Marketers Need to Know About SEO

If your event can’t be found online, does it even exist? Instead of pondering this question, it would probably be more efficient to keep up with the latest SEO trends. But with budgets to manage, events to market and small fires to put out, we know you’re busy — so we sorted through the latest search engine updates and best practice trends so you wouldn’t have to.

Round Up- What-Event-Marketers-Need-to-Know-About-SEO

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When it comes to event planning and marketing, big data is critical to proving ROI and justifying expenses to upper management. Keep in mind, that’s not the only benefit of using data. You can use it to plan better and more profitable events.

How? Here are a few ideas for you to explore.

Go Big or Go Home- Using Big Data to Plan Better Events (Final) (1)

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10 Ways to Increase Your Event ROI

Events are the cat’s meow of marketing. Whether helping your organization generate more leads, sales, conversions; increase brand awareness or boost organizational reputation, the importance of events can’t be denied. However, if you want to get larger budgets for your events, you’re going to have to prove ROI. How do you do this and ensure that you’ll get the maximum return on your events?

10 Ways to Increase Your Event ROI

Thankfully, you don’t have to figure it all out by yourself. Take a sneak peek at our newest guide, “10 Ways to Increase Your Event ROI.

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Welcome! Grey Joins the Localist Team

We’ve added a new team member! Meet Localist Account Executive Grey Gyllenhaal. Check out her story below.

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Why Localist?

When I first saw the the Localist product I immediately thought, I wish my school had an events calendar like that when I was in college! The only way I found out about events in college was through friends. I believe I could have gotten way more out of my college experience if I had a way to actually find out about all the exciting things going on on my campus.

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10 Things to Do the Day Before Your Event

Your event is a mere 24 hours away. You’ve done your homework, developed an event marketing plan and followed it to the letter. Emails were sent regularly—but not too often—and all social media updates were accompanied by your event hashtag. All that remains is the day itself and some final event prep.

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The final hours are crucial; they can be the difference between a ho-hum event and a widely successful one. The trick is knowing where to spend your time and target your efforts. Here are 10 things to do before your event to ensure it’s successful.

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