We recently published a new field guide that outlines the business case for a social calendar like Localist.
Our findings show an online social calendar can be up to 8 times more effective than an expensive email marketing campaign when it comes to generating website traffic, event turnout, and visitor loyalty.
People sometimes think a robust calendar platform is a “nice to have,” but it’s not something that has any benefit on the bottom line.
We’re here to prove otherwise!
Read on for an analysis based on real-world data.
We just added a ton of options to the widget builder!
We’ve been collecting feedback and looking at usage information on how administrators are using Localist Widgets to spread the word for upcoming events. We noticed a few common threads in your requests:
- The need for more granular event selection
- The ability to bring down everything, but exclude certain events
- Changing the output of a widget, like hiding certain elements, or changing the behavior of the widget itself
Luckily, we just deployed enhancements to the widget builder that address those specific things! We’re eager to see how these changes improves your audience’s experience.
In case you can’t find the widget builder, just mouse over Content and click Widget Builder in your Localist Administration, or go to your calendar’s URL and add /help/widget to the end.
UMHB has been using Localist for a little while, and they’re already starting to see the trickle-down benefits of offering a robust social calendar to their students.
They’ve written two wonderful pieces on the subject; the first being a student’s perspective of ”before,” outlining the pitfalls of the calendar system the school used before switching Localist. The second story outlines UMHB’s experience after switching to Localist, and the positive response.
Our favorite quote: “The calendar is an indication of our commitment as a university to be ever improving and to address the needs of our students.”
It’s an important point; the request for a new calendar originally came from the students themselves. The social scene is a huge factor in a student’s higher ed experience, and it’s not like they have a solid base of friends when they arrive as a freshman. They really do look to the school to define the social scene and build friendships from that.
Baltimore Magazine has just launched their new entertainment guide, running on Localist! A great example of how media companies can use Localist as a cultural resource for their readers.
Localist’s API is quite popular. Last month, we received over 6 million API hits for event content alone! Our Lead Developer, Eric, has been hard at work over the past month making major improvements. After rigorous testing, we’re happy to announce the launch of Localist API 2.1.
With our core focus being events, the API was initially built with an emphasis on making event data as accessible as possible. But, as our customers integrate Localist into their apps, websites, and other media, we occasionally received requests to make more content available.
With the launch of 2.1, virtually all content in your Localist Calendar is available in the API. It’s not just about Events anymore; you can access Places, Groups, Photos, Filters, and everything in between!
We know a lot of you are excited about pulling this new content into your projects, which is why we took a fresh look at our documentation to ensure it’s as intuitive and thorough as possible using real-world examples. Who knew even an API could be fun to work with?
We couldn’t be more excited to see how you use these new API features.
P.S. In order to smooth the transition from API 2.0 to 2.1, we will be making 2.1 the default API on October 22nd, 2013. For now, API 2.1 must be specifically accessed by appending a /2.1/ to your API call. Click here for more details.
We’re very happy to announce our partnership with Eventbrite! Current Localist customers know how well Localist integrates with Eventbrite, removing the headache administrators have with managing event registration and ticketing. We’ve developed a great working relationship over the last year.
Today we’re formalizing that partnership, with Localist serving as Eventbrite’s exclusive calendar software partner.
Check out Eventbrite’s partner page and Localist’s partner page to see how our two companies work together.
When Localist was born, universities from across the country immediately recognized its ability to keep students engaged while making it easy for staff to announce and promote events.
But Localist is as versatile as it is powerful; we also work with customers in healthcare, non-profit, media, associations and more.
Today we launch our new homepage that tells the story of these new industries, and how adding a social calendar to a website can be a compelling way to solve issues like event attendance, awareness, and budgeting.
We have learned a lot working in higher education. It gives us an unparalleled view of what works, and what doesn’t, when it comes to effectively managing events. We’re applying those same lessons to other types of organizations so they can be just as successful with their events.
We’re really excited to share these new examples of Localist in action.
This year, we’re proud to be sponsoring one of our favorite annual conferences, HighEdWeb.
We’ve been to quite a few EdTech conferences, and HighEdWeb consistently brings the sharpest minds in the higher ed technology sphere together.
Our own Will Norris will be attending talks and walking the floors, so be sure to say hello if you spot him.
Here at Localist we often get asked, “why don’t you guys have the option to view a grid calendar?” and the simplest way to sum up why is to show a quick example:
The first calendar is a typical grid calendar displaying a week of events in a month-view and the second is a single day of events in a Localist calendar. Now imagine if the grid calendar was completed throughout the entire month - that’s a lot of text for your users to digest with little to no direction on how they should search for events. Beyond not being aesthetically pleasing, a grid calendar is lacking features that will cause hefty limitations to not only how you and your users interact with your events calendar, but also the potential your calendar has at increasing attendance and web traffic. These shortcomings include:
- No immediate access to social sharing/ability to add to calendar
- No pictures
- No event descriptions
- No location alongside the title
- Low amount of events viewable at one time (see “+2 more”)
- Early cut off of event titles
By choosing to forgo the grid calendar model, we have seen engagement and page views sky rocket. Users are able to navigate an intuitive calendar that presents event listings with a fresh approach. All of the necessary event details are immediately available while alongside social features that make a Localist calendar dynamically layered unlike a static grid.