The Localist Blog

Event Content: Your Event’s Secret Weapon

Event Audience

When people think about event marketing, they often focus on the end goal: an enjoyable in-person event where both the host and attendees find value. At Localist, we see the value in not just events themselves, but in the event marketing content. After all, marketing your event is what gets people through the door so they can even begin to have a great time at your event.

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Which Marketing Channel is Right for Your Event?

Arrows

When it comes to event promotion, it’s easy to fall into the mindset that more is more. More channels, more posts, more updates…every little bit helps, right? The problem with this line of thinking is it can often lead to an enormous amount of wasted time, energy and money. If a lot of your resources, financial and otherwise, are being poured into marketing efforts that are not yielding great results, then “more” is not actually more.

Instead, why not determine what your most effective marketing channels have been and double down on the platforms that have been proven to work?

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Localist Announcement: Complex Schedules Made Simple

Recurrence Instance

Every event happens on its own schedule – and often, it happens more than once. From bi-weekly clubs to monthly speaker series, some of the most popular events are those that take place multiple times in a set period.

Here at Localist, we’re making it even easier for you to schedule events of this type.  Today, we’re excited to announce some big changes to our recurring events interface. Read the rest of the post →

Should I Charge for My Event?

Charge - blog (1)

To charge or not to charge – that is the question.

This an issue that event organizers have debated for years, mostly because common sense seems to fall on both sides of the line. We all know the popular axiom you get what you pay for, but just as commonly held is the notion that free is always better. Before you decide on how to set up your next event, explore the merits of both sides and see which one is better suited to your particular needs.

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Scheduling

I was recently speaking to a Director of IT at a university campus who told me about a challenge that the new president asked him to solve: the president wants to know everything that is happening on campus at any given time while also having a solution that looks nice on the website and communicates to faculty, staff and students what events are going on.

This conversation made me realize that a lot of people see scheduling software and the events calendar on their website as one and the same. As a professional in the calendar business, I thought it was important to highlight some key reasons you should actually separate your scheduling software and website events calendar.

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Top Higher Ed Events in 2017

Conference season is just around the corner. Higher ed professionals will travel to numerous higher education recruitment and inbound marketing conferences to learn new strategies, network with peers and share knowledge and expertise.

We’re here to help you with our list of the top 11 higher ed events in 2017. Each features the date, the location, and a reason for attending. With this information, you should be able to quickly and easily build your travel itinerary.

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5 Ways to Use Data in Your Events in 2017

2017

As we kick off the new year, it’s time to assess one of the biggest trends in any industry: data.  CIT Magazine found that the use of data in events was a top trend for the upcoming year among corporate and agency event planners. Confused about how to use data?  You’re not alone.  A 2015 survey by the Winterberry Group found that 47 percent of marketers don’t know how to use it effectively.  

Don’t worry, though! There are opportunities to collect and use data throughout the entire lifecycle of your event, from pre-event marketing to post-event surveys.  Let’s look at five proven ways to incorporate data into your events in 2017:

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Why Virtual Reality Matters in Event Marketing

Virtual Reality Headset

2016 was touted as the year virtual reality (VR) would take off, and by many measures, it has. The technology was a hit at the Consumer Electronics Show (CES) last January and has since trickled into almost every industry and marketing facet, including event marketing.

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Social and Students: Your Event Marketing Bullseye

Social Media Marketing

Students are on social media.  These days, that’s a given.  From the start of the college search process to daily interactions with friends and family, platforms like Facebook, Twitter, Snapchat, Instagram and more are a regular part of their lives.  In 2012, 72 percent of incoming high school seniors reportedly researched prospective colleges on social media, a number that has doubtless gone up in the intervening time as social networks have become more ubiquitous.

But how can you engage with students on social media once they’re already enrolled?  Believe it or not, events represent the perfect opportunity to not only speak to your current students, but attract prospective ones, in addition to furthering the goals of your event itself and boosting event attendance.

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What is the Experience Economy?

Event - blog

Back in 1998, the Harvard Business Journal coined the term “Experience Economy” in their article on how more people are spending their money on experiences instead of commodities. Since then, we’ve been barraged as a society with scientific evidence that, in order to be happy, it’s not so much about what we own, as what we do and how we do it.  

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