The Localist Blog

Localist Announcement: Complex Schedules Made Simple

Recurrence Instance

Every event happens on its own schedule – and often, it happens more than once. From bi-weekly clubs to monthly speaker series, some of the most popular events are those that take place multiple times in a set period.

Here at Localist, we’re making it even easier for you to schedule events of this type.  Today, we’re excited to announce some big changes to our recurring events interface. Read the rest of the post →

Should I Charge for My Event?

Charge - blog (1)

To charge or not to charge – that is the question.

This an issue that event organizers have debated for years, mostly because common sense seems to fall on both sides of the line. We all know the popular axiom you get what you pay for, but just as commonly held is the notion that free is always better. Before you decide on how to set up your next event, explore the merits of both sides and see which one is better suited to your particular needs.

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Scheduling

I was recently speaking to a Director of IT at a university campus who told me about a challenge that the new president asked him to solve: the president wants to know everything that is happening on campus at any given time while also having a solution that looks nice on the website and communicates to faculty, staff and students what events are going on.

This conversation made me realize that a lot of people see scheduling software and the events calendar on their website as one and the same. As a professional in the calendar business, I thought it was important to highlight some key reasons you should actually separate your scheduling software and website events calendar.

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Top Higher Ed Events in 2017

Conference season is just around the corner. Higher ed professionals will travel to numerous higher education recruitment and inbound marketing conferences to learn new strategies, network with peers and share knowledge and expertise.

We’re here to help you with our list of the top 11 higher ed events in 2017. Each features the date, the location, and a reason for attending. With this information, you should be able to quickly and easily build your travel itinerary.

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5 Ways to Use Data in Your Events in 2017

2017

As we kick off the new year, it’s time to assess one of the biggest trends in any industry: data.  CIT Magazine found that the use of data in events was a top trend for the upcoming year among corporate and agency event planners. Confused about how to use data?  You’re not alone.  A 2015 survey by the Winterberry Group found that 47 percent of marketers don’t know how to use it effectively.  

Don’t worry, though! There are opportunities to collect and use data throughout the entire lifecycle of your event, from pre-event marketing to post-event surveys.  Let’s look at five proven ways to incorporate data into your events in 2017:

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Why Virtual Reality Matters in Event Marketing

Virtual Reality Headset

2016 was touted as the year virtual reality (VR) would take off, and by many measures, it has. The technology was a hit at the Consumer Electronics Show (CES) last January and has since trickled into almost every industry and marketing facet, including event marketing.

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Social and Students: Your Event Marketing Bullseye

Social Media Marketing

Students are on social media.  These days, that’s a given.  From the start of the college search process to daily interactions with friends and family, platforms like Facebook, Twitter, Snapchat, Instagram and more are a regular part of their lives.  In 2012, 72 percent of incoming high school seniors reportedly researched prospective colleges on social media, a number that has doubtless gone up in the intervening time as social networks have become more ubiquitous.

But how can you engage with students on social media once they’re already enrolled?  Believe it or not, events represent the perfect opportunity to not only speak to your current students, but attract prospective ones, in addition to furthering the goals of your event itself and boosting event attendance.

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What is the Experience Economy?

Event - blog

Back in 1998, the Harvard Business Journal coined the term “Experience Economy” in their article on how more people are spending their money on experiences instead of commodities. Since then, we’ve been barraged as a society with scientific evidence that, in order to be happy, it’s not so much about what we own, as what we do and how we do it.  

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All About Near Field Communication

Circuit Board

What’s hot on the radar these days for event technology? It’s called NFC (Near Field Communication), and it’s changing the way people interact at events. Why? For starters, it makes things more fun for attendees. Plus, it’s an incredible data management and payment tool. Interested? Let’s find out more.

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Tips to Keep Your University Top of Mind

Chairs - blog

As we move through the fall, marketers at universities and colleges around the globe are contemplating how to attract the best and brightest to their institutions. This often means different things to different schools – some may simply want the most elite scholastic applications, while others may be trying to cultivate a specific culture on campus; many will also be working to correct imbalanced student bodies by targeting specific demographics more aggressively than others.

No matter what your goals are for this year’s application cycle, there are four key tactics you can take to not only make sure that your target audience is aware of your school and what it offers, but that they have a holistic user experience that will entice them to apply – and enroll.

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