The Localist Blog

Over the last decade, the way prospective students research colleges and universities has changed. According to a Uversity and Zinch 2014 study, two-thirds of students surveyed use social media to research prospective schools. Slapping a Twitter bird or a Facebook icon on your website isn’t enough for your school to attract more applicants. In a buyer’s market, your school must stand out from the increased competition.



Our newest tip sheet, “15 Social Media Tips for Enrollment Marketing 2016,” was designed for higher education marketers to not only learn about the current trends in social media, but to also be equipped for the future. With this guide, you’ll find stats, best practices from top colleges and universities, and 15 tips for increasing the effectiveness of your social media strategy with today’s teens.

Take a sneak peek at what’s inside:

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How to Amplify Your College Recruiting Events

In the higher ed marketing mix, there’s an abundance of tactics from direct marketing, email, social media and advertisements. Thanks to technology, enrollment marketing departments can target prospective students better than ever before.


As much as times change and technology gets better, one thing remains the same, there is no replacement for face-to-face communication. In a study, 75 percent of college recruitment officials named open houses as the most effective recruiting tactic. Events offer prospective students and their parents something that a Facebook post just can’t.

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You can lead someone to your site but you can’t force them to convert. The same holds true for getting people to commit to your events. For example, an online user has found themselves on your website. Now what? If you’re leaving the answer to this question up to the user, or just pure guesswork on your part, then you’re most likely seeing a high rate of page abandonment and a low conversion rate. Does that sound like what happens when people see your events but don’t RSVP?

What Your CTA Website Strategy Can Teach You About Getting Event Registrations


Put simply, people need guidance. It doesn’t matter if you want people to attend your events or subscribe to your newsletter, the strategy is the same. If you want your users to complete the actions necessary to convert them, then you need to be precise, purposeful and bold with your directions.

How can this be achieved? With a tip-top call-to-action strategy of course!

If you aren’t familiar with CTAs, they’re the bold buttons or graphics you come across on websites that feature a phrase to provoke an action from the end user. You know, phrases like I’m going, sign up, join now, etc.

Whether you’re new to marketing, or you aren’t seeing the results you’d hoped for from your CTAs, here are four best practices to keep in mind.

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5 Colleges and Universities That Rock on YouTube

How does YouTube play into your enrollment marketing strategy? Sure, you can slap a commercial for your school onto your YouTube channel and call it a day, but prospective students want more. When it comes to higher education, students have more choices than ever.

Today’s high school students are super Internet savvy, meaning their research isn’t limited to your website and campus tour. According to a Zinch study, 42% of teens use YouTube for researching colleges. And what they find on social media matters, 38% of those surveyed said it played a critical role in making their final school selection.

5-Colleges-and-Universities -Thaat-Rock-on_YouTUbe

The key to having your YouTube channel be more than a bunch of boring commercials is to add that secret sauce that makes your school awesome. Need some inspiration? I’ve got you. Listed in no particular order are five schools that are rockin’ on YouTube.

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Planning an Event on a Shoestring Budget

We’ve all had that feeling. The anxiety that grows as you total up your receipts from last night’s event and you realize you’ve already maxed out your budget. Scratch that, you’ve already spent twice your budget and you’re only halfway through the pile.


Despite the costs, few can deny the benefits of throwing events. When added to your marketing mix, they can help your organization achieve brand awareness, lead generation and more. However, if your organization doesn’t have a grand events budget, you could make the mistake of thinking it’s not realistic to have an event.

Successful events can come in all shapes and sizes, such as fundraisers, game nights, award ceremonies, meet and greets, etc. No matter how big or small, you can feel constrained by your lack of budget. Trust me, I understand completely.

In hopes of helping you achieve your marketing goals, without breaking the bank. I’ve created a quick guide to assist you with minimizing your expenses and maximizing your budget’s potential.

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Newsletter Best Practices 101

Sending out an email newsletter is not a task that should be taken lightly. Having your brand, organization and message landing directly in hundreds, or even thousands, of inboxes means there’s little room for error. Why? Because once someone unsubscribes from your list you’ll most likely never get them back.



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9 Winning Library Blog Post Ideas

9 Winning-Library-Blog-Post-Ideas


It’s no secret that blog posts are a great way to keep your community engaged with your library. It’s also a great opportunity to attract a new audience who might not be aware about your library’s resources. But what do you do when you’re facing writer’s block?

Chances are there’s always something going on at your library. Whether it’s a book club, resume building workshop, or read-a-thon, your events can serve as the baseline for your blog content.

Worried about having a lull? Don’t worry, here are some great ideas to include in your next library blog post.

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Free Tool: The On-Page SEO Template from Localist

What do you call an organization that can’t be found online? Invisible! Since people rarely look past the second page of search results (some say you could hide a body there), mastering search engine optimization has never been more important. Since you probably don’t have the time to worry about not being found, or to become an SEO expert, you’ll need a time-saving tool that will optimize your content for search engines.


Saving Time on SEO

In an effort to help you efficiently “SEO” your blog posts, as well as your organization’s resource or services pages, we’ve developed the On-Page SEO Template. With this tool, you can easily create search engine friendly content that is primed to attract your target audience. Read the rest of the post →

Leveraging Media Relations for SEO

In the digital age, there are only a few three letter acronyms more important than SEO. It’s become the holy grail of all things digital marketing. Without it, your organization can’t be found, making it harder to reach audiences who don’t necessarily know you exist. If you’re not a super savvy SEO guru or your site isn’t a major player like a Buzzfeed, good news, you can still beef up your SEO game.  

During Content Marketing World, Arment Dietrich founder and CEO Gini Dietrich explained to attendees how to increase their search engine footprint during her Media Relations + Content = SEO session.

Check out Gini’s tips below.

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Just Do It: The Journey to Creating Prolific Content

Content is king, create better content, and most importantly, quality over quantity are common sayings that are ingrained in almost every speech, blog post or video about content marketing. They’re used so frequently, it would probably be a bad idea to use them in a drinking game during a marketing conference.


So how can you go beyond regurgitating content marketing sayings to becoming a prolific content marketer?

During Jay Acunzo’s session at Content Marketing World, “Create Ugly: Clever, Sneaky, and Downright Brilliant Ways Prolific Content Creators Make Quality vs. Quantity a Pointless Debate,” he boldly told marketers that they would have to start thinking differently if they want to create prolific content.

There were so many great anecdotes and points, it was hard to fit them all into one post. Here are a few of Jay’s key points.

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