The Localist Blog

Top 5 Trends in Experiential Marketing

Audience raises hands at concert

In the age of the experience economy, it’s become more important than ever to tell your story through action.  A 2014 Eventbrite survey found that since 1987, the share of consumer spending on live experiences and events relative to total U.S. consumer spending has increased 70%.  An experiential approach to promotion provides brands with an opportunity for creative storytelling and immersive marketing, all while allowing customers to get out and experience a brand’s personality and values for themselves.  It’s a win-win situation – participants walk away with an event to talk about, share, and reflect on (and a nascent association of a good experience with a brand), while the organizations behind each event gain customers and visibility.

But what does it mean to do experiential marketing?  Who’s on the cutting edge, and how did they get there?  Here, we explore 5 top trends in the industry.  Whether you’re new to these tactics or old-hat at experiential marketing, read on to find out how your events shape up against competitors:    Read the rest of the post →

There’s Still Time! 5 Higher Education Events Not to Miss in 2016

educause conference
Image credit: EDUCAUSE 2014

Are you still looking for that perfect conference to attend this year? Check out our top picks for this year’s events that are not to be missed.

The best news, you still have time to attend!

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Top 20+ Event Apps & Interactive Tools

event apps
Image credit: Safari Books Online

Looking for new ways to leverage your event interaction? Then check out these 20+ innovative event apps and interactive tools. Keep your audience engaged before, during, and after the buzzer sounds. Share the love!

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How to Build a Swag Bag That Converts

swag bag hero
Image credit: Columbia Fashion Week


The goal of swag is to inspire attendees of your event to make your brand a part of their life. By adding a little piece of branding to their normal routine, it’s more likely that they’ll think of your company when they’re in need of your services. It’s critical that you pick items that will not only entertain and impress, but convert.
PPAI research has confirmed, year after year, that the right swag increases sales.

But how do you choose? Isn’t it all up to personal preference? Well, not really. A huge aspect of creating a great, memorable swag bag is knowing your audience, and knowing what they’ll most likely find valuable. However, this can be a challenge, especially when compared to the average event budget, where swag bags often only get the leftovers. What’s an event planner to do?

We’re here to help; here are our top rules for creating swag bags your attendees will love, share, and keep:

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facebook events
Image credit: VisionOdyssey


Got room for 450 million extra guests at your next event? Well if every single Facebook Events user shows up, you’ll need the space. This feature has grown to be one of the big F’s most powerful up-and-coming features. Starting on June 27
th, 2016, Events has vaulted into an even more important position on the world’s biggest social media platform.

Let’s dig into the details behind this feature, and find out the best way use Facebook Events feature. Online event marketing and management pros take notice.

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Understanding what millennials really want has been a nut that organizations have been trying to crack for several years now – and for good reason. By 2018, millennials will have $3.39 trillion in spending power, surpassing the purchasing power of baby boomers.

3-Quick-Tips-for-Winning-Over-Millennials-With Events

The good news for event professionals is that millennials crave experiences over things. If you want to foster millennial loyalty with your brand — start by enticing them with amazing experiences via experiential marketing.

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With the prominence of experiential marketing, attendees today have higher expectations and demand premier experiences at events. Meet their expectations by catering to your audience through personalization before, during and after your event. It doesn’t just make your attendees happier and feel special, but personalization can also lead to higher conversion rates and brand loyalty.

3 Ways to Master the Art of Personalizing Event Experiences (final)

Check out these three tips to learn how to master the art of personalizing the attendee event experience.

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In a world where your audience is bombarded with messages from brands, it’s more difficult than ever to stand out. How can you harness the power of word of mouth to raise product awareness and drive sales in such a crowded market place? Provide them with amazing experiences at your events through experiential marketing.

10 Experiential Marketing Trends to Help Your Events Stand Out

Take a sneak peek of our newest guide, “Experiential Marketing 2.0” to discover how to take your events to the next level.

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As an event planner, it’s unlikely there’s ever a time when you’re not busy. But are you using all of your time wisely? From keeping your social media accounts updated to getting your finances in order, it’s crucial that you make the most of your time before event day to maximize success.

Time-management
In today’s post, let’s explore how you can use your time to ensure you’re as productive as possible before your event.

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Social media is a great way to promote your events, increase engagement and even foster an online community. But with everything on your never ending to-do list, how can you keep up with the latest updates? Good news, I scoured the news so you wouldn’t have to.


Roundup- Social Media Updates Event Marketers Need to Know About (Final)

Check out what’s shaking up the social media world and how it impacts your events. Read the rest of the post →

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