The Localist Blog

5 Ways to Boost Revenue With Event Marketing

Event marketing software can not only help you boost attendance and increase brand awareness but it can also help you generate revenue. Holding events can be profitable when combined with the right tactics.

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CVBs: 5 Must-Have Features For Your Event Marketing Calendar

As a CVB, your goal is to promote your city and to increase the number of visitors. One of the best methods is to highlight the different events happening in your area. And one of the best ways to promote your special events is with the right calendar that will help you market your region online, get the events found on Google, and help your supporters spread the word for you.

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What Hospitals Are Missing in Their Marketing

Hospitals are now facing increased competition. Marketing their services is a necessity if they want to remain the leader in their community, so patients will choose them at the appropriate time. No longer do people go to “the hospital” whenever they need medical care. In many medium to large cities, there are several hospitals to choose from.

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If you were to ask any healthcare professional today, “what is the goal of your organization?,” you can expect to hear sentiments similar to “serve the community,” “promote and sustain health,” “raise awareness of services,” or “be an industry leader.”

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How to Create and Manage Recurring Events on a Calendar

If you want to create a recurring event on a calendar, there are two ways to do it. One is to place single events in every applicable date on the calendar. For a weekly event, you’ll place 52 events in a year.

This is extremely inefficient.

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How to address IT concerns when switching calendars

When looking for new products, other departments may raise some issues that we don’t always think of. Here are some answers to the most common concerns that have been raised by IT departments.

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4 Tips for Creating Buzz Before an Event

To increase attendance at your events, you need more than just regular promotional methods. You need to generate buzz — to get other people talking about your events and telling their friends about them. The buzz needs to get louder well before the event actually begins. Here are four ways you can generate that buzz using tools you already have available.

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5 MORE Promotion Ideas to Make Your Events Successful

In our last post, we shared a few ways you can promote your organization’s upcoming events. We’ve been thinking about additional event promotion ideas, and how we can take advantage of social media, as well as people’s enjoyment of sharing what’s going on in their lives.

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5 Promotion Ideas to Make Your Events Successful

Creating buzz before an event is necessary if you want to make your events successful.  Using tools like event marketing software can help, but there are several things you can do to make your events stand out and be found by potential attendees.

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How to Justify the Cost of an Event Marketing Calendar

Buying new software for your organization often requires a cost justification, and the ability to demonstrate its benefits. Some people think of an event marketing calendar as a piece of a website, like a blog or photo gallery, and would include it in the IT budget. Read the rest of the post →

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