A major vulnerability, known as “Heartbleed,” has been discovered in the technology that powers encryption across the majority of the Internet.

Luckily, Localist was not running the version of the technology that is vulnerable.

We have no evidence of any breach, and all certificate keys should still be considered valid across all Localist calendars.

We’re sure you’ll be hearing more in the news over the coming days about this exploit, but know that all Localist calendars are safe in this matter.

One day a week, we dedicate our development efforts to “little things.” Feature requests, or tweaks to the system, that don’t take long to build, but have a positive impact for Localist administrators or audience members.

This week’s little thing: Event CSV improvements.

  • When bulk adding events to Localist, it’s now possible to specify a Group by its name, rather than ID.
  • You can now set the visibility of the event in the CSV, so you can upload a batch of “Hidden” events, rather than having to manually flag each event as hidden after it’s been uploaded.
  • You can now set the “Allows Reviews” flag in the CSV, so if you want to prevent your audience from reviewing a bunch of events, you can set it in the CSV.

According to the students at Localist-using schools, 75 percent of university students think the online calendar is the most important part of a school’s website. The platform supports student engagement on campus through online event calendars, mobile apps, newsletters, and social connectivity.

Read more

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Here’s our story in the Daily Record about what Localist is doing for marketing pros across every industry.

Localist, the industry’s only provider of an interactive online calendaring platform for the marketing professional, today announced the addition of 10 new enterprise customers. Since its launch in 2009, Localist’s sales have more than doubled each year, and the company now serves hundreds of enterprise customers in various industries, including education, healthcare, health and beauty, marketing, media and government.

Localist’s intuitive, cloud-based calendar takes the confusion out of managing events, turning event content into a powerful marketing driver that saves time, boosts attendance, and increases overall brand awareness. The newest customers include:

  • Cairn University
  • Cuyahoga Community College
  • Downtown Partnership of Baltimore 
  • Enoch Pratt Library
  • Lake Providence Missionary Baptist Church
  • SalonCentric (a L’Oreal property)
  • Seacret
  • The Show Producers/Small Biz Expo
  • Univera
  • University of Nevada, Reno

“Our customers have recognized that their event content is a powerful, yet untapped marketing tool, and they understand that Localist is more than just a calendar,” said Localist CEO Mykel Nahorniak. “Our robust calendar platform is an effective and efficient way to increase website traffic, event turnout and audience engagement.”

The Localist platform has shown to raise awareness and increase event attendance by up to 70 percent and web traffic over 3,000 percent. In addition, event calendars powered by Localist are up to eight times more effective than email marketing campaigns.

“We are excited about our continued growth and look forward to extending our reach to additional industries such as sports, where venue details, social media integration and attendee analytics are especially useful,” added Nahorniak.

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University of Louisville’s fantastic introduction to their new calendar, powered by Localist.

“Our top trending event right now has 231 RSVPs! We did no training or public announcements of any kind. We just flipped the switch from our old system and trusted that our users would be able to figure out how to use it, because it was so intuitive. ”

— Some kind words from a recently-launched Localist customer, the University of Texas at Austin.

When designing your organization’s online strategy for event content, the first thing that will probably come to mind is Facebook.

With 1.1 billion users (including 95% of all college students), Facebook is  a natural platform to gravitate towards. Facebook is great for promoting a brand generally, but it doesn’t quite hit the mark in a few areas.

Looking at the ‘marketing lift’ effect Facebook has on events content specifically, it’s near the bottom of the pile, generating only 3% of traffic from all marketing efforts.

In short, there’s much more low-hanging fruit to go after before tackling Facebook.

Here are 5 reasons why Facebook shouldn’t be the end all, be all when promoting your events online:

  1. They’re not in demand. Events in Facebook are traditionally reserved for informal plans, like birthday parties, or meet ups. Discovering an organization’s events is almost impossible for a person to do organically on Facebook, which limits the platform’s effectiveness.
  2. No recurring events. If you have an event that occurs over several days, it’s not possible to post this event on Facebook. Any weekend-long event would need to remain outside. This prevents Facebook from serving as a central resource for all your events.
  3. Invitation limits. Facebook restricts how you are able to distribute invitations to your audience of potential attendees. Your Facebook account can even be blocked or limited if too many event invitations are ignored (which, because it’s Facebook, many are). Additionally, Facebook doesn’t allow you to send invitations to people you aren’t already “friends” with, limiting new audience discovery.
  4. No custom sorting. When you create events that are assigned to your organization’s Facebook page, there is no way to organize them beyond the static chronological list that is set by default. Facebook does not allow your users to filter by category of event, or to search the list. If your organization serves a large and diverse community, it’d be very difficult to maximize event attendance using Facebook.
  5. Increased noise. Facebook is not built specifically for event promotion and sharing, which means that your events will be among everything from personal updates to YouTube videos. Having a platform dedicated specifically to events will ensure that your events, as well as their details and ticket information, aren’t lost in the noise.

The Enoch Pratt Free Library system has been a pillar of the Baltimore City community for over 125 years. With a growing audience demand for information on the Web, it recently became apparent that Pratt’s online events calendar wasn’t serving the community as well as the library would have liked.

Enoch Pratt chose Localist as their solution for its simple interface, prominent event photos, and fast and easy searching. Most of all, because it was “designed to accommodate you.” 

With built-in social features, customized filtering and smart venue matching for every branch, Localist is modernizing this historic library’s event management, promotion and attendance.

Welcome aboard, Pratt Library!

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