We recently published our 2012 Online Social Calendar Report to see what users want from their online calendars. We learned a lot about online calendar usage and needs in higher education, but one particular statistic stuck out to us: 58% of students want to learn about events via email newsletters.

Sound strange? Well, it seems that weekly campus email blasts don’t always get automatically skipped over—which is what we hear from many administrators. What’s more, emails our customers send have a 9% average click through rate, almost three times higher than the higher education industry average of 3.41%.

If your calendar isn’t for a higher ed institution, don’t worry—these tips work for any community using an online calendar.

Click here to read about how your school or organization can harness the power of email for your online calendar.