Whether you’re building and maintaining your website events calendar in-house, or using a hosted solution, you should understand the initial and recurring costs you will incur so you can budget and plan for this important new resource. Many factors go into creating and implementing a new online calendar. In addition to taking time and resources into account, you will need to think about what features are important, necessary, or would be nice to have in your organization’s online calendar.
As with any investment you make, it’s important to know where your money is going, and what your expectations should be. We’ve broken down the factors that will go into your budget for your website events calendar so you will be prepared when you go out into the market.