Your institution probably spends a lot of time creating and publicizing awesome events. At Localist, we focus on online social calendar technology to help schools minimize your time commitment while getting the word out about events. Our online calendars help schools publicize events on their websites, via social media, and through emails.

To find out how students really want to find out about events, we recently conducted a survey of hundreds of students at Localist customers Cornell University, University of Delaware, Towson University, and McDaniel College. Our full 2012 Online Social Calendar Report covers a variety of topics related to calendar usage and social trends, but in this article, we’ll go into detail about what students think about the various ways colleges promote their events.

Click here to about which promotion tools should make up the majority of your event marketing plan, and which should play back-up.