Has your organization been the victim of potential event attendee forgetfulness, or its more virile form, I-didn’t-know-about-the-event-itis? In our experience, the most common reason people give for not attending events is pretty simple: they didn’t find out about the event until after it already happened. Organizations that direct their audience to a basic Google calendar, scheduling system, or blog calendar plug-in, aren’t doing enough to cure the lack of awareness epidemic.
If you’re hosting great events, but seeing lackluster attendance, it might be time to brainstorm ways to address these common issues. Here at Localist, we build social calendars that help get the word out about events, and engage audiences, before the event happens. We thought we’d share some of the ways your online event calendar can fix the awareness issue and increase attendance at events.