Your online event calendar’s design can make your calendar is one of the most popular features on your website—or make it completely useless. Your users should know exactly where to click, and should require no training or direction to find the events they’re interested in. If your calendar’s design makes it too hard for them to find events, they’ll give up and look elsewhere.
At Localist, we spend a lot of time thinking about the best possible online event calendar design, from both an aesthetics and functionality standpoint. Yet we always want to ensure that our thoughts align with the reality of how users are interacting with our event calendar software. To do so, we recently checked in with some of our higher education customers.