When developing content to connect with students through social media, it’s all about what you share. If students don’t find your content interesting, they’ll simply scroll past it. To learn more about what students want on social media, download our survey report.

We surveyed thousands of people at over 40 higher ed institutions and we have some key findings from the survey on connecting with students on Facebook and Twitter specifically that we would like to share.

Click here for a complete break down of specific data points with suggestions on how you can use this data to increase student interaction with your institution’s social media accounts.