We recently published a new field guide that outlines the business case for a social calendar like Localist.

Our findings show an online social calendar can be up to 8 times more effective than an expensive email marketing campaign when it comes to generating website traffic, event turnout, and visitor loyalty.

People sometimes think a robust calendar platform is a “nice to have,” but it’s not something that has any benefit on the bottom line.

We’re here to prove otherwise!

Read on for an analysis based on real-world data.