Earlier this year, we announced that all front-facing pages in Localist were being rebuilt from the ground-up to allow for full flexibility in presenting event content.

We tested the functionality extensively, and after several rounds of feedback we are excited to announce the public launch of Themes, making virtually every aspect of Localist’s event marketing calendar customizable. This means that all Localist customers will be able to change not only the look and feel of the calendar but the functionality as well.

Localist’s event marketing calendar has reached 40 million hits per month, powering more than one million events across the nation. It has shown to boost event attendance by up to 70 percent and increase web traffic by more than 3,000 percent.

“We are always adding new capabilities to our platform to further our mission of helping our customers connect their audiences to events,” said Localist CEO Mykel Nahorniak. “With today’s launch of the Theme Editor, virtually everything about the calendar, from look-and-feel to functionality, can be customized. We can’t wait to see how our customers use this new tool to create truly unique event calendars.”

Localist helps marketers better understand their audience by producing custom analytics from event, RSVP and social sharing data. Event managers can also use Localist to monitor anticipated event attendance and make informed choices about where to dedicate resources. Marketers can also seamlessly integrate Localist with Eventbrite, Google Calendar, Facebook and more recently with Cvent and SeatGeek. Localist’s exclusive “Trending” algorithm looks at dozens of factors to reveal more than just the most popular events, but the most interesting or unique events.

Localist newest customers include Quinnipiac University, University of Tulsa,  Sam Houston State University, Masdar Institute, San Jose Public Library, Arts Councile of Fort Worth, Yolo County, City of Edmonds, Tourism Toronto, Travel Portland, Destination Salem, The Hollywood Reporter, and Martha’s Vineyard Chamber of Commerce.

Business Case for an event marketing calendar