If you want to create a recurring event on a calendar, there are two ways to do it. One is to place single events in every applicable date on the calendar. For a weekly event, you’ll place 52 events in a year.
This is extremely inefficient.
Luckily, there is a better way that will be just as effective and will save you time. Using an event marketing calendar, you create your event only once and set it to reoccur on the appropriate dates. If you’ve ever used an online calendar like Outlook or Google Calendar, you’ve probably already experienced it. You get to specify when the event repeats — every Friday, the first Monday of every month, every March 27 — and the calendar will take care of the rest. This allows you to display all upcoming events on your website in one click.
Not only is this a more efficient method, it’s also more effective than only placing one or two events at a time. For example, you may hold a monthly networking event, but only put the new event on the calendar as you have the new details in place. However, by doing this, you’re missing out on SEO opportunities, as well as any potential attendees who may not plan on attending for two months. If you schedule your recurring events, you can add to your SEO and start winning Google searches right away, even for events that only happen once a year.
Recurring events also help you build attendance as the events repeat. Attendees can share information and photos, and talk about what they learned or experienced. They can share on social media, and as new visitors come across that event listing, they can see there’s a new one coming up. They may have missed this event, but they can already look forward to the next one. If you hadn’t scheduled this as a recurring event, they wouldn’t know that more will follow.
Finally, as you change an event’s description and information, you make the changes for all events. This is helpful if you ever have to change an event’s venue or time. Instead of changing all 52 single events that were created for a weekly event, you only need to change the details on the “master event,” and all instances will change.
For more information on using an events calendar, please visit our website and request a free demo.