Summer is a comin’! When the weather heats up, adults become giddy kids with vacation on their minds. There are adventures to be had this summer and although some people have their vacations already planned, don’t forget about the stragglers who are still looking for something fun to do this season.
1) Allow Visitors to Make Decisions with Their Eyes
You can write one hundred descriptive words about how awesome your city/state or resort is, however, humans are visual creatures. Leverage that. Did you know 90% of the information your brain processes is visual, which is processed 60,000 times faster in the brain than text?
If you haven’t already, your site should be ripe with gorgeous photos. Aside from having quality photos, you need to make sure they can be repurposed for other online content marketing initiatives.
Instagram is a great choice if you want to find an already engaged audience. Posts on Instagram receive 58 times more engagement per follower than Facebook.
Don’t forget about Pinterest, it’s the visual social gift that keeps giving. Not only is the social network visually appealing, it enables people to build boards that allow them to fantasize about everything from dream weddings, fashion and of course vacations. Be sure your site allows them to easily share images across social media through sharing plugins.
Remember that travel is an emotional purchase, let people visualize themselves having fun at your destination.
2) Be Easily Found
If no one can find your website or content, do you exist? In this Google indexed world, not really! The trick to securing last minute travelers is to allow them to easily find you, even if they’re not necessarily looking for your destination. The best way to do that is to align with interests or activities.
Does your city have the best fishing, taco, biking, or concerts? Create content around that. Think about how people search for information on the Internet. For example, people routinely ask questions like, “Where’s the best place to hike?” If that query applies to you, be sure you show up.
Some good ways to ensure you’re found is by blogging about the topic people are searching for and bidding for relevant keywords in Google search ads. You can learn how people search by simply typing words in the Google search bar.
You can also target people based off of their interests. Social networks such as Twitter’s ad platforms make this super easy to do. You can write a Twitter post, and go to the ‘Interests’ tab and select what’s relevant.
Make sure your post includes a nice visual to go along with your message.
3) Respond to HARO Queries
Who doesn’t want to get great media coverage? Help A Reporter Out (HARO) is a great free tool where you can respond to journalist looking for story sources. With travel on everyone’s mind, you can believe that there will be relevant questions, known as queries, related to vacations or travel. Getting quoted by the media is great for boosting SEO and gives your organization tons of credibility.
When responding, be sure to read the query and answer it directly. Don’t go off topic or be overly promotional. If you want to want media coverage in major publications, you need to offer the journalist value for their readers and respond promptly. Hundreds of people are vying for media coverage and responding to queries, so make sure you’re one of the first responses the journalist sees.
Don’t be discouraged if your responses aren’t picked up. Practice makes perfect. Besides, you can repurpose your responses for a blog post, newsletter and social posts. Is there such a thing as too much good content? I didn’t think so.