These days, infographics are everywhere. There are infographics about everything from train maps to cheese wheels. There are even infographics about infographics!

Localist_Infographics_101

 

What is an infographic? And why do you need it?

It is a graphic that tells the reader information in a more digestible format. This is done by transforming heavy or otherwise mundane topics into simple, straightforward terms that anyone can easily understand.

In terms of your company or organization, creating an infographic can enhance the lead generation process by enticing prospective customers to navigate to your website or blog. The proof is in the numbers: People are 30 times more likely to read a well-designed infographic than a text only article. And if lead generation wasn’t amazing enough, introducing useful content can also help your organization gain visibility as a thought leader.

Really, they are just fun and when done correctly, you can get your organization and your message out there quickly and effectively! If you are convinced, let’s get started making infographics.

So, what better way to teach you about infographics, than an infographic itself?

Infographics_101_Localist

 

Since you unlocked the door, here are few more tips:

As with everything, getting started is the hardest part. Think about the purpose of the infographic. Whether it’s for education or attracting your target audience’s attention, stay focused on your purpose.

  • According to a great infographic about infographics from Entrepreneur Magazine, an infographic should be no larger than 735 pixels wide and 5000 pixels high.
  • Have a catchy headline. Do this not only because it’s the first thing your readers will see, but it also might spark your creativity.
  • If you are completely stuck on the visual aspect, use your story as a guide. For this infographic, the colors and the rounded edges from our company logo inspired the entire cartoon-like tone. Piktochart has an amazing cheat sheet for visual arrangements to help give you an idea about typical infographic layouts.
    • If you don’t want to start from scratch and use Adobe Illustrator to make the infographic, I would recommend using Piktochart, Easelly, or Venngage.
  • Choose an image type (illustrations, photographs, etc.), and stick to it. Be consistent. In my case, I used all icons.
  • Again, less is more. If you don’t know whether or not to include something, it probably shouldn’t be included. You don’t want to overwhelm your readers!
  • Chunking similar topics together make it easier for people to understand! Background shapes, like speech bubbles or just colorful rectangles, are a great way to compartmentalize information. Another way to group is making similar sections the same font color.

When you are all done designing, remember to post it everywhere, especially on social networks. Infographics draw a lot of attention and your followers are more likely to share them. More shares will increase brand awareness and drive traffic to your website. Don’t forget to have fun with it! If you have fun, your audience will too.

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