Today, we’re proud to launch Localist’s EventReach, because hosting an event that no one knows about until after it has happened is never any fun.
EventReach helps you quantify how “discoverable” your events are. By researching millions of events across our network of calendars, we’ve learned what factors lead to a higher level of event awareness and attendance. We turned that knowledge into a graphical tool to help every organizer make their event even better.
So, how do we calculate EventReach? In addition to our super-secret patent pending algorithm, EventReach looks at the following:
- Google / SEO: How discoverable your event is in outside searches. If your listing includes things like a keyword rich description or a location then it can be properly indexed and displayed as a top result.
- Within Localist: How discoverable your event is to users browsing your calendar. If your listing is sponsored, assigned to multiple filters, connected to a place profile or includes tags then your event will be displayed across dozens of pages within Localist.
- Post-event engagement: EventReach includes factors that encourage audience communication after the event has occurred.
As you enter your event’s content into Localist’s form, your EventReach score is automatically updated. When you add more information, such as a description, keywords, linking to a venue and adding a hashtag, you increase the likelihood that people will be able to find your events online, even if they’re not searching for it.
So what score should you shoot for? We say shoot for the moon, but anything 70% or higher means your reach online is optimal for event success. Want to learn more? Check out all the cool features EventReach has to offer.
Want EventReach, but don’t have Localist? We can fix that. Schedule a demo today.