Ah, party fouls, we all know them well. Whether it’s double dipping your chips into the salsa bowl or dropping the red cup at a party, these are just some of the things that you just don’t do.
Party fouls aren’t just limited to fun social gatherings; they can be found in some of the most unsuspecting of places, like LinkedIn. But why does any of this matter? Even if you’re not a social media manager who runs your organization’s LinkedIn page, you should care. LinkedIn has come a long way from just being the resume social network.
As an individual, you have something very valuable, your relationships and network. Relationship marketing can help you with not only your personal brand, but also your career.
Here are some LinkedIn party fouls that you should avoid at all costs.
Your Profile Picture Looks Like It Belongs on Facebook
Ever been on LinkedIn and do a double take to see if you’re on the right social network? I have. Selfies, wedding pictures, blurry photos as well as photos of you holding the red cup have no place in your LinkedIn profile pic. If your headshot is from 1996 or you have a cap and gown in your pic from your 2009 college graduation, it’s time to take those down, too.
Take the time to get a headshot done. If you don’t have the money or your organization doesn’t offer them, phone a friend. Thanks to technology, you can get a crisp, professional photo from your smartphone. Just get dolled up and smile.
Even if you’re not looking for a new job, your profile matters. Google yourself and see how high your LinkedIn profile ranks in the search results. Whether you’re applying for a grant for your organization, a speaking engagement, or attempting to wrangle press coverage, people will check out your LinkedIn page and make assumptions about you.
A picture is a worth a thousand words, make sure yours is full of praises and not a hinderance.
You Connect Blindly With Strangers
Having a lot of empty relationships on LinkedIn does you no good. Do you know what grinds my gears? Getting connection requests from people who I don’t know, without any note of context. And I’m not alone in my feelings.
Here are a few reasons blindly accepting and requesting everyone is a bad idea.
- You’re considered spammy. Who likes spam? Yeah, no one.
- You’re publicly associating with a stranger. What does that mean? If they’re spamming others or acting less than professional, your picture will pop as their connection.
- Your network isn’t very useful, because they don’t know you. Yup, no LinkedIn recommendations for you.
You can certainly connect with people you’d like a relationship with and don’t know. Anything from “I’d love to chat about content marketing” to “I know we haven’t met, but…” would have sufficed for anyone wanting to start a digital connection with me.
Tip: Posting and responding questions on LinkedIn Groups is a great way to make relationships online. If someone post a question in the group, answer it. That way when you follow up with them, you’re not appearing out of thin air.
Not Posting Anything
Why be wallflower on LinkedIn when you were meant to stand out? Through LinkedIn, I’ve gotten consulting opportunities, job offers, speaking and media opportunities, all because I participate on the social network.
Don’t be a digital resume, be a person! Post your work projects to your page. You can also share credit with your team members so you don’t have to worry about hogging all the credit. Share your organization’s blog, especially if you’re a contributor. If you don’t feel you have anything personal to share, post inspirational quotes or just news you like to read. That way when people see your posts, they’ll be more likely to check out your profile. Don’t forget, you can also blog directly on LinkedIn.
Want to use social media to help spread the word about your events?