Over the last decade, the way prospective students research colleges and universities has changed. According to a Uversity and Zinch 2014 study, two-thirds of students surveyed use social media to research prospective schools. Slapping a Twitter bird or a Facebook icon on your website isn’t enough for your school to attract more applicants. In a buyer’s market, your school must stand out from the increased competition.
Our newest tip sheet, “15 Social Media Tips for Enrollment Marketing 2016,” was designed for higher education marketers to not only learn about the current trends in social media, but to also be equipped for the future. With this guide, you’ll find stats, best practices from top colleges and universities, and 15 tips for increasing the effectiveness of your social media strategy with today’s teens.
Take a sneak peek at what’s inside:
With 71% of all teens using Facebook, this social network is nowhere close to being dead. Don’t get frustrated with this social network’s diminishing organic reach. You can still leverage Facebook’s ad targeting to reach not just more people, but the right people. You can select criteria such as age, location, education level, school, interests and much more.
Capture the essence of your campus with Instagram. Since 52 percent of all teens use this visual network, make sure your school regularly posts quality content. Boston University highlights their lobster nights (yum), beautiful campus and funny moments with the #AwkwardBU hashtag.
Don’t be afraid to be authentic on Instagram, leave the pomp and circumstance in your brochures.
How can a school have success on a platform where photos disappear in 10 seconds? By leveraging the immediacy and high engagement levels of the social network. Scavenger hunts, repurposing brochures and posting application deadlines are all great ways to engage with the 41 percent of teens ages 13 to 17 that use Snapchat.
With 33 percent of teens using Twitter, schools can post updates, host chats and take advantage of the network’s advertising capabilities. You can spruce up your Twitter game by tapping into its video streaming app Periscope. Although many students will take time to travel and visit different schools, not all students are able to set foot on their dream school’s campus. MIT tested out Periscope by broadcasting a mini campus tour.
YouTube isn’t just for crazy cat videos. Visualize stories on YouTube. Give prospective students the opportunity to immerse themselves in your campus culture. With 42 percent of teens using YouTube to research schools, take this opportunity to show your school, rather than just telling folks about it.
Despite not having a typical campus, NYU highlights its collegiate culture through highlighting fall back to school fashions through its #NYUstyle series.
Want to learn more? Download “15 Social Media Tips for Enrollment Marketing 2016” today.