We have a new team member! Meet Localist’s Vice President of Marketing, Krystal Putman-Garcia.

Meet-Krystal-LocalistWhy Localist?

When I was first offered the role, I knew I couldn’t pass up this opportunity. Localist is a stand out company across all fronts from its product, to its people and culture. As a marketer, I understand the value of events. They not only drive brand engagement and transactions, but they can also do something that other marketing activities can’t do. Events directly connect us with our customers in a more meaningful way. In what other capacity do we truly have an opportunity to spend 30 minutes with our customers?

Aside from the truly amazing product, the people and culture are second to none. The company strongly invests and believes in its people, hiring bright, collaborative minds. The culture is one of a true work-life balance, a rarity in the tech world.

I’m excited to help show companies how Localist can help them easily display and promote their events, attract new customers, and meet their goals.

Before Localist

I have spent the past 15 years working in various marketing and partnership capacities from managing and growing multi-million dollar sponsorships at Discovery Education to creating a market entry strategy for an Israeli medical device startup. Most recently, I led marketing and partnerships for PBS’ education group, growing PBS’ engagement and brand awareness with teachers and students.

A Little More About Me

When I’m not elevating brands and building a team of rockstar marketers, I spend most of my time with my husband and our 1.5 year old twins, Isla and Sebastian. I’m lucky to get out of the house for a couple of hours at a time, but when I do, I love traveling, hiking, running and spending time with friends.

Krystal-Family-Photo

 

I earned an MBA from the Ross School of Business at the University of Michigan and a BS from Tulane University in New Orleans. I originally hail from St. Louis, MO, go Cards! Currently, I live with my family in Chevy Chase, MD.

Fun Facts

  • I have an identical twin sister and my children are twins.
  • My favorite life adventure was being a park ranger at Yellowstone National Park.
  • I’ve been an avid runner since I was 13 years old.
  • I eat chocolate chip cookies every day and detest mayonnaise.
  • I am obsessed with crossword puzzles and Sudoku. (Yes, I do them daily.)

Want to join Krystal at Localist? We’re hiring!