Conference season is just around the corner. Higher ed professionals will travel to numerous higher education recruitment and inbound marketing conferences to learn new strategies, network with peers and share knowledge and expertise.
We’re here to help you with our list of the top 11 higher ed events in 2017. Each features the date, the location, and a reason for attending. With this information, you should be able to quickly and easily build your travel itinerary. For a complete list of all the marketing conferences in the U.S., see our master calendar.
1. National Association of Independent Colleges and Universities Annual Conference (NAICU)
Date: January 29 – February 1, 2017
Location: Washington, D.C.
Why You Should Go: Every year, NAICU members meet to discuss the public policies impacting education generally and private, nonprofit colleges and universities specifically. If you want to gain a greater understanding of student aid, tax policies and government regulations, you should attend this conference.
2. Carnegie Conference
Date: February 1-2, 2017
Location: Disney’s Yacht Club Resort
Why You Should Go: Learning takes place in style at the Carnegie Conference. This year, the conference focuses on blending traditional and digital marketing strategies in aid of your marketing and recruitment efforts.
3. Converge 2017
Date: February 21-23, 2017
Location: Palm Springs, California
Why You Should Go: Converge stands as one of the younger events on the list—it’s been around for a mere three years. But don’t let the age fool you: this conference is the place to be for carefully selected speakers, interactive learning opportunities and pre-conference sessions.
4. Innovations Conference
Date: March 12-15, 2017
Location: San Francisco, California
Why You Should Go: If you work at a community college, the Innovations Conference should be on your must-attend list. This higher education event caters to marketers and recruiters at the community college level, helping you enhance your campus’ reputation, visibility and student experience.
5. 2017 CASE Social Media Conference
Date: March 13-15, 2017
Location: Los Angeles, California
Why You Should Go: CASE believes there’s more to social media than just engagement and proves it with the 2017 conference. This year, they’ll go beyond social engagement tactics to hone in on “strategic storytelling.” You’ll learn to craft content that delivers desired results, within your department and across the campus.
6. ACCED-I Annual Conference
Date: March 26-29, 2017
Location: Orlando, Florida
Why You Should Go: This conference aids collegiate conference and events professionals, i.e., the people managing campus calendars, functions and logistics. This year’s conference includes several keynotes, general and special interest sessions and roundtable discussions.
7. CLAC Annual Conference
Date: June 20-22, 2017
Location: San Antonio, Texas
Why You Should Go: This conference, put on by the Consortium of Liberal Arts Colleges (CLAC), focuses on IT professionals. Come prepared to ask questions and to share best practices and projects.
8. EduWeb Digital Summit
Date: August 7-10, 2017
Location: Boston, Massachusetts
Why You Should Go: EduWeb bases its sessions and conference schedule on community feedback. This year, you can dive deep into email marketing, edtech tools and hacks, data and analytics and web and mobile design.
9. HighEdWeb Annual Conference
Date: October 8-11, 2017
Location: Hartford, Connecticut
Why You Should Go: HighEdWeb changes locations every year, and this year finds them in beautiful New England. Dress warm, and come prepared for keynotes, interactive sessions and networking. Additional details about the conference will be available this spring.
Date: October 24-26, 2017
Location: Charlottesville, Virginia
Why You Should Go: This conference serves web professionals who work at colleges, universities, libraries and museums. Attendees will gain knowledge about testing, usability and workflows.
11. EDUCAUSE Annual Conference
Date: October 31 – November 3, 2017
Location: Philadelphia, Pennsylvania
Why You Should Go: Another conference for IT professionals, which enables them to meet and speak with technology providers. The two groups come together to share ideas, glean new strategies, learn from other people’s experiences and develop impactful processes and plans.
Other conferences will take place during the year, too, including the AMA’s Symposium for the Marketing of Higher Education. It stands as one of the top higher ed events, but information so far is limited. Rumors suggest it will take place mid-November, possibly in Atlanta.
Which conferences will you attend? Did we miss any that you think should be included on the list? Let us know in the comments or on social!