Just last week, search engine giant Google announced changes to how they’ll display events in search results. Their stated goal? “Make FOMO a thing of the past.” They’re doing this by improving event discoverability within the search engine itself, piggybacking off of a standardized format on event web pages.
Here’s the good news for our customers: Localist has been publishing events in this format for years!
What does this mean for you? You won’t have to go back and do any fancy coding to ensure your event listings will be optimized for Google’s new search results from here on out. In fact, you won’t have to lift a finger. It will “just work.” In fact, Localist and Google’s new event listings make a dynamic duo — and this is one curve that you won’t have to scramble to get ahead of.
We’re big fans of this new change from Google, and we think you will be, too. Our customers’ events will magically become more discoverable, and therefore, their brands will be as well.
Let’s take a closer look…
In the official announcement from Google, they note that you can now search for things like “jazz concerts in Austin” to return organized event results in search.
Note that there’s no mention of a specific event venue or host in Austin, but if there’s a jazz event happening at a Localist customer like UT Austin, their events will come up in the search results because we’re already presenting the content in Google’s preferred structured format.
It’s as easy as that — no tweaks for you to make on the back-end, nothing to do but sit back and watch your events rank higher in search with Google’s newly announced event display change. Enjoy!