Social media hashtags – your audience knows and loves them, and you should be using them for your events, if you’re not already. They’re a great branding tool for your events, and a great discovery tool for your audience. Originating on Twitter, hashtags have become nearly ubiquitous across social media platforms (the stand-out exception is […]
If you’re throwing great events but no one’s attending them, the problem might not be the topics, but instead the discoverability of the events themselves. What does this mean? Simply put: if no one can find your events online or in person, how can they be expected to participate?
Last month, we wrote about how event content can be your event marketing’s secret weapon. As a refresher, event content includes all the information you should have in your event calendar to entice potential attendees to commit. It’s much more than just the standard date, time and location; event content also includes things like metadata, […]
Let’s face it: we all grew up with paper wall and desk calendars arranged in the traditional 30-day grid, and nostalgia is a crucial factor in any technological innovation. As a throwback to those analog calendars of yore, we’re excited to announce our new 50-box calendar grid view, now standard on every Localist calendar!
Think back to when you were applying for college. You likely had a list of safety schools, “good fits” and reach schools. Perhaps you had your heart set on one particular school, for academic, social or familial reasons. Who did you discuss your school choices with during the application process? Your friends? Family? Teachers and […]
When people think about event marketing, they often focus on the end goal: an enjoyable in-person event where both the host and attendees find value. At Localist, we see the value in not just events themselves, but in the event marketing content. After all, marketing your event is what gets people through the door so […]
When it comes to event promotion, it’s easy to fall into the mindset that more is more. More channels, more posts, more updates…every little bit helps, right? The problem with this line of thinking is it can often lead to an enormous amount of wasted time, energy and money. If a lot of your resources, […]
Every event happens on its own schedule – and often, it happens more than once. From bi-weekly clubs to monthly speaker series, some of the most popular events are those that take place multiple times in a set period. Here at Localist, we’re making it even easier for you to schedule events of this type. […]
To charge or not to charge – that is the question. This an issue that event organizers have debated for years, mostly because common sense seems to fall on both sides of the line. We all know the popular axiom you get what you pay for, but just as commonly held is the notion that […]
I was recently speaking to a Director of IT at a university campus who told me about a challenge that the new president asked him to solve: the president wants to know everything that is happening on campus at any given time while also having a solution that looks nice on the website and communicates […]