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Top Higher Ed Events in 2017

Conference season is just around the corner. Higher ed professionals will travel to numerous higher education recruitment and inbound marketing conferences to learn new strategies, network with peers and share knowledge and expertise.

We’re here to help you with our list of the top 11 higher ed events in 2017. Each features the date, the location, and a reason for attending. With this information, you should be able to quickly and easily build your travel itinerary.

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5 Ways to Use Data in Your Events in 2017


As we kick off the new year, it’s time to assess one of the biggest trends in any industry: data.  CIT Magazine found that the use of data in events was a top trend for the upcoming year among corporate and agency event planners. Confused about how to use data?  You’re not alone.  A 2015 survey by the Winterberry Group found that 47 percent of marketers don’t know how to use it effectively.  

Don’t worry, though! There are opportunities to collect and use data throughout the entire lifecycle of your event, from pre-event marketing to post-event surveys.  Let’s look at five proven ways to incorporate data into your events in 2017:

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Why Virtual Reality Matters in Event Marketing

Virtual Reality Headset

2016 was touted as the year virtual reality (VR) would take off, and by many measures, it has. The technology was a hit at the Consumer Electronics Show (CES) last January and has since trickled into almost every industry and marketing facet, including event marketing.

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Social and Students: Your Event Marketing Bullseye

Social Media Marketing

Students are on social media.  These days, that’s a given.  From the start of the college search process to daily interactions with friends and family, platforms like Facebook, Twitter, Snapchat, Instagram and more are a regular part of their lives.  In 2012, 72 percent of incoming high school seniors reportedly researched prospective colleges on social media, a number that has doubtless gone up in the intervening time as social networks have become more ubiquitous.

But how can you engage with students on social media once they’re already enrolled?  Believe it or not, events represent the perfect opportunity to not only speak to your current students, but attract prospective ones, in addition to furthering the goals of your event itself and boosting event attendance.

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What is the Experience Economy?

Event - blog

Back in 1998, the Harvard Business Journal coined the term “Experience Economy” in their article on how more people are spending their money on experiences instead of commodities. Since then, we’ve been barraged as a society with scientific evidence that, in order to be happy, it’s not so much about what we own, as what we do and how we do it.  

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All About Near Field Communication

Circuit Board

What’s hot on the radar these days for event technology? It’s called NFC (Near Field Communication), and it’s changing the way people interact at events. Why? For starters, it makes things more fun for attendees. Plus, it’s an incredible data management and payment tool. Interested? Let’s find out more.

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Tips to Keep Your University Top of Mind

Chairs - blog

As we move through the fall, marketers at universities and colleges around the globe are contemplating how to attract the best and brightest to their institutions. This often means different things to different schools – some may simply want the most elite scholastic applications, while others may be trying to cultivate a specific culture on campus; many will also be working to correct imbalanced student bodies by targeting specific demographics more aggressively than others.

No matter what your goals are for this year’s application cycle, there are four key tactics you can take to not only make sure that your target audience is aware of your school and what it offers, but that they have a holistic user experience that will entice them to apply – and enroll.

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Gamification: The Next Big Thing in Events

Game - blog

Who doesn’t like games? Gamification is the hottest new innovation in event planning. For those that want to engage, entertain and inform their audience, games are sure to deliver. Let’s take a look at what all the hubbub’s about.

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Your Event Content is Content Marketing: Optimize It!

CMS - blog

It’s no secret that smart digital marketing can help boost your student recruitment efforts. But how can you boost your own marketing activities from “good” to “great?”

Enter Content Marketing

The current darling of both marketers and search engines alike, content marketing is a leading way to improve your marketing and recruiting activities.  It improves your site traffic, boosts organic search rankings (SEO) and increases conversion potential. Not convinced? Consider this: content marketing costs 62 percent less than traditional marketing, but generates approximately 3x as many leads.

Actually implementing a content marketing strategy, however, can be daunting, not to mention time- and resource-consuming. You’re not alone in this feeling; 44 percent of marketers say that content production is their biggest challenge, and 64 percent of B2B content marketers say their biggest challenge is producing enough content.  If you’re already hosting events on your campus, however, you have a leg up: event content is perfect for content marketing. After all, your event IS content!  

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Ensuring Your Event Gets the Maximum Social Shares

Full screen of social media icons

Events of any kind are, by definition, a welcome break from the everyday routine. They’re special, notable, (hopefully) enjoyable and something to talk about. And where are your attendees most likely to share their experiences at your event? This should be a no-brainer in 2016: social media! If done correctly, an event can yield hundreds to thousands of tweets, posts, updates, ‘grams and snaps.

However, the amount of online buzz generated will depend not only on how much you promote your event, but how well. You’ll need to ensure that not only are the right eyes seeing your material, but that it’s presented in a way that encourages sharing – whether that relies on being funny, inspiring, beautiful or even upsetting (this last one is more likely for social causes than corporations).

Here’s how to play your cards right to make sure you max out the social media potential of your next event:

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