The Localist Blog

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Perfecting Your Event Content

iPad and SEO

Last month, we wrote about how event content can be your event marketing’s secret weapon. As a refresher, event content includes all the information you should have in your event calendar to entice potential attendees to commit. It’s much more than just the standard date, time and location; event content also includes things like metadata, event photos, RSVP lists and user reviews. Thorough and complete event content does more than just inform your audience; done correctly, it can make the difference in convincing them to attend.

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April Fools

Let’s face it: we all grew up with paper wall and desk calendars arranged in the traditional 30-day grid, and nostalgia is a crucial factor in any technological innovation. As a throwback to those analog calendars of yore, we’re excited to announce our new 50-box calendar grid view, now standard on every Localist calendar!

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College Students and Influencers

Think back to when you were applying for college. You likely had a list of safety schools, “good fits” and reach schools. Perhaps you had your heart set on one particular school, for academic, social or familial reasons. Who did you discuss your school choices with during the application process? Your friends? Family? Teachers and guidance counselors? The same is true for today’s students.  “It takes a village” is an adage for good reason – if you’re working in higher education recruitment, this is a fact you’ll have to keep in mind.

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Event Audience

When people think about event marketing, they often focus on the end goal: an enjoyable in-person event where both the host and attendees find value. At Localist, we see the value in not just events themselves, but in the event marketing content. After all, marketing your event is what gets people through the door so they can even begin to have a great time at your event.

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When it comes to event promotion, it’s easy to fall into the mindset that more is more. More channels, more posts, more updates…every little bit helps, right? The problem with this line of thinking is it can often lead to an enormous amount of wasted time, energy and money. If a lot of your resources, financial and otherwise, are being poured into marketing efforts that are not yielding great results, then “more” is not actually more.

Instead, why not determine what your most effective marketing channels have been and double down on the platforms that have been proven to work?

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Recurrence Instance

Every event happens on its own schedule – and often, it happens more than once. From bi-weekly clubs to monthly speaker series, some of the most popular events are those that take place multiple times in a set period.

Here at Localist, we’re making it even easier for you to schedule events of this type.  Today, we’re excited to announce some big changes to our recurring events interface. Read the rest of the post →

Should I Charge for My Event?

Charge - blog (1)

To charge or not to charge – that is the question.

This an issue that event organizers have debated for years, mostly because common sense seems to fall on both sides of the line. We all know the popular axiom you get what you pay for, but just as commonly held is the notion that free is always better. Before you decide on how to set up your next event, explore the merits of both sides and see which one is better suited to your particular needs.

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I was recently speaking to a Director of IT at a university campus who told me about a challenge that the new president asked him to solve: the president wants to know everything that is happening on campus at any given time while also having a solution that looks nice on the website and communicates to faculty, staff and students what events are going on.

This conversation made me realize that a lot of people see scheduling software and the events calendar on their website as one and the same. As a professional in the calendar business, I thought it was important to highlight some key reasons you should actually separate your scheduling software and website events calendar.

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Top Higher Ed Events in 2017

Conference season is just around the corner. Higher ed professionals will travel to numerous higher education recruitment and inbound marketing conferences to learn new strategies, network with peers and share knowledge and expertise.

We’re here to help you with our list of the top 11 higher ed events in 2017. Each features the date, the location, and a reason for attending. With this information, you should be able to quickly and easily build your travel itinerary. For a complete list of all the marketing conferences in the U.S., see our master calendar.

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As we kick off the new year, it’s time to assess one of the biggest trends in any industry: data.  CIT Magazine found that the use of data in events was a top trend for the upcoming year among corporate and agency event planners. Confused about how to use data?  You’re not alone.  A 2015 survey by the Winterberry Group found that 47 percent of marketers don’t know how to use it effectively.  

Don’t worry, though! There are opportunities to collect and use data throughout the entire lifecycle of your event, from pre-event marketing to post-event surveys.  Let’s look at five proven ways to incorporate data into your events in 2017:

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