A website calendar is a great tool to display events but it can be much more if used the right way. Here are some best practices that will drive more traffic to your website and engage your audience making your calendar an important marketing tool.
Event marketing software can not only help you boost attendance and increase brand awareness but it can also help you generate revenue. Holding events can be profitable when combined with the right tactics.
If you’re looking into centralizing your organization’s events calendar, or even if you already have a central calendar, a key question you need to ask is, “how can we efficiently spread event content across our entire website?”