By and large, colleges and universities try to use online marketing to publicize their student initiatives, events, and news in the best way possible. School websites offer the latest campus news, while emails are sent to disseminate crucial student information. The goal? To reach students in the most efficient way, but where is the student […]
A website calendar is a great tool to display events but it can be much more if used the right way. Here are some best practices that will drive more traffic to your website and engage your audience making your calendar an important marketing tool.