Tag: social media (page 1 of 7)

Ah, party fouls, we all know them well. Whether it’s double dipping your chips into the salsa bowl or dropping the red cup at a party, these are just some of the things that you just don’t do. Party fouls aren’t just limited to fun social gatherings; they can be found in some of the […]

By and large, colleges and universities try to use online marketing to publicize their student initiatives, events, and news in the best way possible. School websites offer the latest campus news, while emails are sent to disseminate crucial student information. The goal? To reach students in the most efficient way, but where is the student […]

Health is one of those things that affects everyone at some point in their lives. Although it’s fundamental and inescapable, health isn’t something that a lot of people want to discuss online, unlike breaking up with a boyfriend, or getting an amazing deal on a new pair of sunglasses. First, here are some stats to […]

When most people in the library world think about reaching out to their prospective and current community, very seldom do they think to ask themselves, “Are we cool?” Now what does that mean? I don’t mean run out and buy the latest sunglasses for your staff to wear, rather look to Walker Library of History and […]

For better or worse, Facebook is synonymous with social media. That’s understandable, it’s by far the most visited social network in the U.S. Despite its popularity, Facebook isn’t the only game in town. Colleges and universities looking to reach recent alumni, current and prospective students need to pay close attention to latest social media trends. […]

Marketers have been debating back and forth about whether email marketing is dying for many years now. Let me say this, email marketing is alive and well and it’s not going anywhere. In fact, it’s growing. In 2013, there were nearly 3.9 billion email accounts worldwide, with that number expected to increase to 4.9 billion […]

Virtually all Convention and Visitor Bureaus (CVB), Destination Marketing Organizations (DMO) and tourism organizations share a common goal; to increase area revenue through travel and tourism for their respective destinations. And for good reason. A 2011 survey conducted by Tourism Economics, an Oxford Economics Company, showed that almost 20% of group hotel room night demand […]

The all-too common reality in the library world is filled with small budgets, limited time and too few personnel. These obstacles can be daunting to even the most ambitious team when tasked with taking their efforts to the next level. How can your library increase its resources, attract a new audience and engage your community […]

In 2015, most organizations understand that social media is a viable marketing channel. Although social media is a great way to reach your audience, being on it just to be on it won’t do your organization any good. Think about your biggest competition on social media. It’s not other organizations or competitors, rather the things […]

Keeping your website event calendar chock full of interesting events drives traffic to your calendar and your website and improves SEO. Sure, all this talk about SEO, web traffic, and social media is important, but in-person engagement is what events are all about, right?

Older posts